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Branding and Re-Branding

Diagram illustrating three tree training methods: Train, Trail, and Combined, showing different ways of pruning or trimming trees with accompanying text.

Van Cortlandt Park Alliance Project →

We build visual identities and systems that reflect your organization’s essence — not just how you look, but how you feel to the people who matter most. You’ll get clarity, cohesion, and confidence across every touchpoint.

Logos of Van Cortlandt Park Alliance, Montco Mamas, and HeadStrong

OFFERING EXAMPLE:

Branding Package:

From the initial creative strategy session to the final export of your brand’s kit-of-parts, this package includes the creative process and assets that will set your brand up to succeed.

  • Strategy Sessions & Creative Direction

  • Logo Design

  • Style Guide (The Rules of Your Brand)

Events

Flyer for a Mother's brunch event organized by the Maternity Care Coalition, scheduled for Saturday, May 10, 2025, from 10:00 AM to 1:00 PM at Loews Philadelphia Hotel. The flyer highlights themes of raising healthy, thriving babies and supporting families during early childhood, with sponsorship opportunities and contact information included.

Celebrating Mothers Brunch 2025 Project →

From signature fundraisers to annual gatherings, we craft experiences that align your event’s big idea with clear visual communication — so attendees, sponsors, and supporters connect with your mission.

A collage of three images: The first shows a dimly lit event space with round tables decorated with floral centerpieces and pink tablecloths, a large screen displaying the Headstrong logo, and the number 35 on a table. The second is a sign for a Mother's Brunch event with a red, orange, and pink gradient background, titled 'Celebrating Mothers Brunch,' with logos of sponsors at the bottom. The third features an awards ceremony at a purple-lit event called the Violet Ball, with a woman in a black dress and a man in a tuxedo on stage, with a large bouquet of flowers behind them.

OFFERING EXAMPLE:

Event Package:

A strategic approach to the design of your event, from concept through implementation, creates a seamless design process and helps you connect clearly and consistently with your audience.

  • Strategy Sessions & Creative Direction

  • Event Branding + Guidelines

  • Digital Event Assets (Social Media)

  • Printed Event Assets (Signage)

Campaigns

Three cards with images of families and supportive messages about parenthood and guidance.

MCC Campaign →

We help organizations translate big ideas into clear, compelling campaigns. From messaging frameworks to visual execution, we create systems that guide your audience from awareness to action — with clarity at every step.

Billboard and sign promoting support for Black and Brown babies and pregnant people, with a phone number and logo of the Maternity Care Coalition. The billboard shows an illustration of a woman with curly hair holding a baby, and the sign shows a photo of a woman with a baby.

OFFERING EXAMPLE:

Social Media Campaign:

Social campaigns are an opportunity to reach new audiences with intention. We provide strategy, design, and clear direction so your campaign cuts through the noise and connects with the people who matter.

  • Strategy Sessions & Creative Direction

  • Campaign Design

  • Paid Social Strategy & Setup Guidance

  • Printed Event Assets (Signage)

  • "Working with Lauren is a dream. She consistently goes above and beyond and works flexibly with my team’s creative process to bring our events, mission, and vision to life in unique and thoughtful ways. "

    —Elana Willinsky

    Director of Marketing, Communications, and Public Relations, Maternity Care Coalition

  • "For our largest yearly event, her design additions made the room feel cohesive, modern, and sophisticated."

    —Elana Willinsky

    Director of Marketing, Communications, and Public Relations, Maternity Care Coalition

  • "What's incredible about working with Lauren is how accurately and quickly she was able to convey my company's abstract values into visual design."

    —Amy Jin

    Coach & Speaker

Get In Touch

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.